J. Price is bringing something new to Rock. By taking inspiration from the classics like Sinatra and the Beatles, mixing it with modern bands like Muse and The Killers, J. creates a new sound which is an eclectic mix of 50’s and 60’s Pop with a modern Indie Rock feel. Each song has a personality and is performed with seasoned mastery, which has caused a whirlwind of success in a short amount of time. Famed Swedish producer, Lars Goransson (Fastball, Cardigans), rejuvenated and sparked a new sound with the full-length freshman album aptly titled “I’m So Indie.” Relentless touring and promoting was stopped only briefly to record “I’m So Indie". With the expert mastering by Billy Stull, who worked with Holly's producer Norman Petty, you can hear why critics are calling J. Price the “Buddy Holly” of the new millennium. The boys continue to passionately take on stages and audiences everywhere challenging this new Indie Rock genre with old school flare and charm. Taking a line from J.’s song, “I was Indie Rock when Indie rock wasn’t cool!”